a vision of W Hotels.

www.alofthotels.com
Allen Plaza is pleased to be the site of one the first hotels in an entirely new brand: aloft.

The creation of Starwood Hotels & Resorts Worldwide, Inc. – the company behind W Hotels – aloft draws strongly upon its pedigree, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends.

high style meets high tech.

aloft offers a total sensory experience, with guest lofts featuring nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the room will be the ultra-comfortable signature bed and large stylish bathrooms that will compliment the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each guest loft will also be a combination high-tech office and entertainment center, featuring wireless internet access and plug & play – which delivers connectivity to a host of electronic devices, including the room’s large flat panel HDTV. aloft is expected to open in Allen Plaza in 2009.